ALT SUMMIT: INFORMATION RE-CAP + PERMALINKS

In my fuschia blouse at the Legal Concerns for Bloggers Roundtable // Photo by Justin Hackworth

Since there were so many panels at ALT, to glean the most information from all of the different panels, you can go through all of the blog posts about ALT Summit on their blog (I’m sure this post list will continue to grow over the next week). I didn’t take tons of notes but here are some of the tidbits of information from the panels I attended after the jump.

Day 1 Keynote: Maxwell Gillingham-Ryan / Apartment Therapy, Deborah Needleman / EIC Wall Street Journal,
Pilar Guzman / EIC Martha Stewart Living // Photo by Justin Hackworth

The Business of Blogging // @ManMadeDIY @curbly @RetroRenovation @amiatEAD

1. Have a comment policy
2. Name your images something specific (makes them more searchable)
3. Set up a posting schedule & post at high reader times
4. Make an editorial calendar, by week, month and year (good for when you are trying to get advertising and sponsors
5. Make a Style Guide & Writing Guide
6. Have regularly-scheduled original content 
7. Design your blog to the sizes on IAB.net for the main ad sizes (Sidebar of 300 in width is good!)
8. Have a Sponsorship/Media/Advertising Kit: get data from sites like Google Analytics and Quantcast
9. Show where the ads will go in your media kit
10. Talk about the direction of your site in your media kit


Building Relationships with Ad Networks and Sponsors // @erinloechner @SwayGroup @PracticalWed @saymediainc

1. Provide a service to your community
2. Know your brand and know your value
3. YOU go get your perfect sponsors
4. If you get approached by a company that doesn’t seem to fit with your brand, see if you can come up with a creative way for a collaboration to work that is mutually beneficial
5. Define mutual objectives
6. Get everything in writing and be specific
7. After a collaboration, send an email with results
8. Don’t make it about YOU, make it about THEM and THEIR brand
9. Make sure the brands you work with compliment your content

Kickstarting Your Next Project // @citysage @lisacongdon @yestohoboken @rena_tom

1. Separate a new project from what you already do day-to-day
2. You must be passionate and excited about it
3. It should have rules and/or be constrained to make it manageable
4. Share it on the Internet regularly
5. Do a project with someone else

Day 2 Keynote: Ben from Pinterest // Photo by Justin Hackworth

Legal Concerns for Bloggers

1. Ask for permission and always give credit
2. Have a Privacy Policy
3. Disclose sponsored posts and when you have received and item or compensation
4. Follow the FTC guidelines for bloggers
5. When reviewing something, you must be honest. You can’t say you like it if you didn’t.
6. Make sure to have contracts with sponsors and contributors. Be specific about what you expect from them and what they should expect from you.
7. Giveaways (this gets messy). This is one of the biggest concerns for bloggers! By doing giveaways you risk violating state laws. You must have official rules and language. Yes, you can still do them, but you need to look into the laws of your state and have it all in writing. NO, it doesn’t matter if what you are giving away is YOUR PRODUCT, it’s about the relationship between YOU and the PEOPLE that enter and how it is all handled. I’m not an expert and every state is different. Look into it.
*Update: I found this very specific blog post on Giveaways via Kirsten.
8. Sweepstakes are random winners, and a contest is based on skill. Refer to No. 7. Still need legal wording and must know the laws of your state.
9. Make sure to communicate in detail with everyone you work with
10. Trademarking is important if you have something to trademark. If you register something you will have more protection with the federal government.

Growing a Readership // @maggie @jordanferney @designcrush @makingitlovely

1. ORIGINAL CONTENT
2. Consistency in posting
3. Professional look
4. Treat your blog like a job
5. Show your expertise or experience
6. Have a compelling story
7. Whatever your URL is, you masthead (blog header) should be the same!
8. Make goals for the month and check your growth
9. Link to other posts and other people
10. Speak to the audience you are talking to (your twitter followers are different than your facebook followers)

I wish I could have doubled myself and went to more panels, but well, that is impossible. However, I thought I’d add more information and some links below. And if after reading all of this, you are still overwhelmed with your blog or business, I provide consulting services and would love to talk to you.

Justin happened to snap a photo of my wedges c/o kate spade. Wore these for 2 days straight! // Photo by Justin Hackworth

Photo Crediting & Permalinks // From Me
*This is really important, especially for new bloggers and the Pinterest/Tumblr-obsessed

1. Pinterest, WeHeartIt, Tumblr, etc. are NOT photo credits. Find the ORIGINAL source, or don’t post the photos. Search on tineye.com or Google Images for the original source. An original source is not just the blog you found it on, it’s WHO created it. (No, I’m not perfect. I’ve been blogging for almost five years, and am currently going through my old old archives and checking every single post for proper credits. This is time-consuming, yet necessary and important!)
2. Find as many credits for the photo as you can: the photographer, the store, the designer, the publication it was published in, the stylist, you get the idea. Credit them all! Wouldn’t you want to be credited if it were your work?
3. Check out Link With Love 
4. When pinning (to Pinterest) and tumbling, use PERMALINKS. What’s a permalink? It’s the PERMANENT link to that post. For example, if you were pinning an image from a post on MIMI+MEG, let’s just say you wanted to pin this Fashiongasm: http://www.mimiandmegblog.com/2012/01/fashiongasm-pink-red.html. You would need to click on the title of that post: FASHIONGASM: PINK + RED to get to the page where that is the only post on that page. The URL would then be the permanent link to that post. SO if that image gets tumbled and pinned hundreds of times, people can click on it and it will take them directly to that exact post, and not just to MIMI+MEG http://www.mimiandmegblog.com/ where they would then have to search and sift through all the posts if you didn’t use the permalink.
5. If you create original content, make crediting you easy. Put your link or logo on your images or work so even if it gets pinned without the proper links, or not credited (which it probably will), the link to your site right there on the image.

*Update: Ways to find where images came from (make sure you find the original source, not just someone else that posted it)
1. http://jarred.github.com/src-img/
2. tineye.com

Please note that using ANY image without permission is a copyright violation. You have to determine the risk you are willing to take. Companies that have affiliate programs obviously want you to share their items and link back to the sites. Many people don’t mind if you share their work as long as it is credited and linked properly to their site, but unless they have stated otherwise, they have the copyright to the image, as far as I am aware. I personally don’t mind if images I’ve taken or images from my art shop are used on other blogs, as long as they are obviously linked and credited to the proper permanent link.

Here are some other great posts about image crediting you should also read (link list thanks to Danni):
Chelsea of Frolic!
Erin of Design for Mankind
Grace of Design*Sponge: Online Etiquette Part One, Two, & Three

*All photos by Justin Hackworth, aren’t they gorgeous!!!