GSD // Roxy Te Owens of Society Social

roxy te office details

Owner/Designer, Society Social
Founder, Cup of Te

What does a typical day look like for you?

It’s never typical since I’m between NYC and NC so much. Various days include being on location at a photo shoot, at my desk doing customer service or writing a Manifesto Magalog or look book, in the studio at a photo shoot, in the factory designing or inspecting product, at fabric market … you get the picture!

What parts of your job do you love?

I love interacting with my customers whether it’s on social media, the phone, or email. It’s energizing to talk to the people I design my products for and when they send me images of their Society Social styled out in their homes — it’s tippy top!

roxy te officeHome office c/o HGTV, photographed by David A. Land

What parts of your job do you dislike?

I HATE doing my books.

What things do you have to do that you didn’t realize going into your job?

I didn’t realize how overwhelming the pressure of making this a career would become. What?! I have to support myself, my family, and possibly even future kids doing this?! I have the best mentor, but 99% of the time it’s just me so I have nobody to talk strategy or long-term with and then it’s so easy to get distracted with the day to day that the big picture thinking, which is so important, gets put on the back burner. You get caught up in a launch, in a new product design that sometimes it feels like the task is done, but then there’s that jolt of reality that it’s just beginning. Does that make sense? In a nutshell, I always feel like I’m behind—if one product launch is complete, I feel like I should already be halfway through the next, but I still need to be pushing/marketing the recently launched product, and at the same time I can only do so much as one person! I need a full-time team, which is a huge goal, for next year!

What type of calendar do you keep?

I want to tell you I’m technologically savvy and use Google calendar or Evernote, but I love my paper calendar and planner.

How do you plan out your calendar?

With a pink pen!

How do you organize your to-do list?

Stream of consciousness style! Sounds crazy, but I employ the use of stars aka the symbols when something is high priority, which also still sounds crazy. Do I need an assistant?

How do tackle your to-do list?

One at a time! At least that is a goal I’m working on. I want to do everything all at once so I find myself bouncing back and forth more than is productive. It’s a horrible habit.

How do you attack your never-ending email?

I try not to answer emails during the day unless they are strictly work-related or urgent just because I could spend hours in the inbox trying to get it down to the coveted zero. Right now between the two inboxes I have to patrol, the total is nearing 7,000. It’s a problem.

roxy te office details

Why did you start Society Social and how do you come up with your product designs?

I’d like to answer this with a recent quote by Leandra Medine, the Man Repeller, “Gen Y has been dubbed the entrepreneurial generation. Many of us couldn’t land the jobs we wanted, so we just made our own.”

Although I had a great corporate job in fashion buying, I simply did feel like I was working towards something bigger; I wasn’t fulfilled. Society Social was born about a year after I walked out on “the man.”

How do you plan out your projects and products for Society Social?

I have strategy meetings (with myself, ha) and write out on a big oversize calendar what products and marketing campaigns need to launch in each month.

How do you get your blog posts organized and published on Society Social & My Cup of Te?

My amazing intern, Sarah, manages the Society Social blog and as far as My Cup of Te; it’s evolved into more of a hobby for me as I enjoy writing and sharing, than an editorial calendar to which I have to adhere. I really have fun with it!

white pencils

When you are stuck on a project, how do you get out of the rut?

I get away from my desk! Although I want to work, work, work — inspiration can sometimes be choked by sitting at your desk too much. Head to a museum, go to the gym, have a dance party!

How do you GSD at home?

Tag team, y’all. My husband and I try to GOST (get our shit together) on the weekends!

Nuggets of advice you’ve been given that have stuck?

Never say, “I hope this works,” instead say, “How can I make this work?” Then do it!

“Imagine what you would do, if you knew you couldn’t fail.” Sometimes I feel like I have no idea what I’ve gotten myself into, and I think that’s it a good thing. If I really knew, I would probably be scared and hesitant to keep at it.

“Really great people make you feel that you, too, can become great.” – Mark Twain
I try to be this person, to be supportive of my peers, too!



Task List (for the Samsung Nexus)
Google Maps for Navigation
The Weather Channel
Wells Fargo
My Fitness Pal


Google Drive
Google Analytics
Flight Aware
Sound Cloud
Manhattan Wine Company


Google Hangout 


Thunderbolt Display (life changer!)
MacBook Pro
Samsung Nexus, Google Phone
Kodak Playsport

 Images by Roxy Te except where noted otherwise.