LIZ SCHNEIDER // SEQUINS & STRIPES, LLC
Liz is a Chicago-based fashion and personal-style blogger.
My typical work days vary depending on if I’ve schedule a client or not and if that’s the case, I typically book two full days out of the office a week with meetings, conference calls, photo shoots, or client work. The other three days are dedicated to office time and a typical day starts with a cup of coffee on my couch and updating my social media accounts with my most recent blog post. From there I typically go to the gym or a yoga class and get to the office between 9 and 10am. This is where I catch up on accounting, tackle my inbox, work on upcoming collaborations, projects and posts, edit photos, etc. I typically work at my office for a solid six hours and head home around 4pm.
What parts of your work do you love?
I love having the opportunity to collaborate with brands that I admire, starting conversation and creating relationships with women in creative industries, and being able to do what I love everyday! This part of the job never feels like work.
What parts of your work do you dislike?
Accounting, invoicing, and taxes are the not so fun aspects of owning and maintaining your own business. On a personal level, dealing with hateful comments from people who don’t respect/understand what or why I’m doing what I’m doing, striving to be different in an online community that shares very similar interests, and navigating my way through a generally competitive industry can sometimes be a tough battle. I just have to constantly remind myself that at the end of the day it’s just me, my dreams and my computer — nothing else.
What things do you have to do that you didn’t realize going into starting Sequins & Stripes?
Taxes were probably the biggest thing that I completely ignored when starting my business. That and accounting which pretty much coincide with each other. Every little detail needs to be accounted for, documented, and associated to a specific element of your business. Thankfully this has taught me to be much more organized!
Some days I work from my bed. I share an office space with Alex who I met through blogging. I sing a lot to myself through out the day, which is weird. Dave is my biggest cheerleader.
What type of calendar do you keep?
I use my iCloud calendar so regardless of what device I have on hand I can always be up-to-date with what I have to do that day/week.
How do you plan out your calendar?
I allocate each item to a specific category and color so everything is nice and organized. Editorial obligations, photoshoots, conference calls, clients, meetings, dinners, personal obligations — everything is color coded so I can get a clear understanding of my day quickly without opening specific events.
How do you organize and tackle your to-do list?
Every day I keep a hand written to-do list by my side so I can physically cross off completed tasks. This is just how I gage my productivity and helps me to feel more accomplished at the end of the day. I like to tackle big tasks first — projects, meetings, photo editing, brand collaborations, editorial obligations — and finish the day with smaller obligations like emails, posting, follow-ups, events.
How do you attack your never-ending email? Do you have a certain strategy you use?
Ugh, this is the bane of my existence. To be honest, I am very good at responding to important emails quickly but the miscellaneous emails always seems to get put on the back-burner. I need to be better about this. My strategy is to eventually have zero emails in my inbox, anything important filed into its appropriate folder, and respond to everyone (regardless of if it is an annoying list serve/mass email or not!). My personal email is a whole other story, it’s scary.
After living in the same apartment for four years and transitioning from living with a girlfriend to living with my fiancé, my decorating has sort of hit a standstill. There are so many things I’d love to do but for the time being we are content with what we have. However, I have a really hard time starting my day professionally if I am not organized at home. My fiancé thinks I am crazy but I like to come home knowing that there is nothing that needs to be done. We kind of tag team the house when it comes to cleaning, laundry, and misc. tasks which I think prevents any arguments that may come up in regards to who’s responsibilities are who’s. It makes our tiny apartment a very relaxing place to be!
Nuggets of advice you’ve been given that have stuck?
Trust your gut and be yourself. That’s the best that we can do!
Snapseed, VSCO Cam and Aviary: For photo editing.
Spotify: My music library.
iCal: For organization and daily to-do’s.
Google Maps: My saving grace for busy days!
Chase: So I’m always on top of my finances.
and obviously Instagram, Twitter, Facebook, and Pinterest.
Facebook: To manage my facebook page.
Twitter: Keeps me up-to-date on everything throughout the day.
Shopbop: My shopping addiction.
Youtube: If I ever need a quick camera or photoshop lesson I turn to youtube tutorials!