So you may or may not have heard about the Shorty Awards. They are in their eighth year and they honor the best of social media by recognizing the influencers, brands and organizations on Facebook, Twitter, YouTube, Tumblr, Instagram, Snapchat, Vine and more. There are 12 nominees in each category that are determined by the Shorty Awards Nominating Board based on their body of work on social media in 2015.
Once the nominees are announced there is a public voting period and once voting has closed, the finalists and winners will be determined by an algorithm that ranks nominees based on combination of number of votes from the public and scores from the Real Time Academy. The top six ranking nominees will go on to become finalists, and are invited to attend an awards show in New York in April. The finalist with the highest ranking will be the winner in each category.
Let me be real with you — I was pretty shocked to be nominated in the blogger category. When I looked at the 11 other nominees in my category, many of them are really successful bloggers, with HUGE follower bases. Think in the millions. And it’s not that I don’t think my content stands up to theirs, I do, but for whatever reason, my site/brand just hasn’t grown to the “millions” level (yet).
Let me rephrase that, I was shocked, and I wasn’t shocked. It’s a combination of confidence and self-deprecation. I’ve been blogging for over eight years. That’s a long time in the blogging world (pre Pinterest, Twitter, Instagram). So I think my consistency, my evolution, my (what I think is) genuine and unique content, is worthy of nomination, like I said, others have just been way more successful in building a larger following. And it’s not necessarily all about size, which is why I am probably in the mix. I’m sure they want to nominate a range of audience sizes in each category.
Honestly, whether I win or not doesn’t really matter. It is an honor just to be nominated and recognized by a group of people who judge online influencers for a living, and that is enough for me. And let’s be real, awards in general are little narcissistic. And depending on how much weight goes on the voting, my audience is so much smaller than some of the others if they choose to ask their audience for votes, I may not hold a candle. But if I did win, especially being up against some bloggers that I think are pretty amazing, that would be pretty badass. Just going to the awards show with a bunch of other amazing people in my industry would be fun — but I already feel like I won just being nominated in the first place.
So, if you have a minute and want to vote for me, that’s awesome. I know it’s annoying to have to sign up with an email address to vote so I get it if you are like, meh. And honestly I hate asking people to “vote for me” — I’d much rather just be nominated and voted on by a panel, but isn’t engaging with your audience what the online world is all about? I’m sure it’s also a very strategic move by the creators of the Shorty Awards — getting all the influencers they nominate to tell everyone to vote for them, in turn getting the word about the Shorty Awards out there, plus directing a ton of traffic to their website — but that’s what the online world is about.
I had a hard time deciding whether or not to post about this but I thought the nomination and topic of awards in general was worth a mention. And I believe in celebrating things in life — otherwise can be pretty boring. So this is me, celebrating the nomination.
Photo by Laura Metzler