I think it’s fairly obvious that I almost always tend to write and post really long posts. Lots of photos or lots of writing, or both.
I know the trend nowadays is bite-sized content. Lists. Bullet points.
Being a “writer” isn’t exactly something I ever considered myself, even though I have a degree in journalism. I didn’t do it for writing. I did it more for magazine design/editor and advertising/PR. But the writing education has served me well I must say. And when I look back a the things I’ve spent the majority of my time doing over the past decade — writing is definitely one of the top things.
For over ten years, I’ve been posting to my site almost daily. Sometimes twice a day. On the weekends even. Over the past few years I’ve pretty steadily posted at least five days a week, even over the holidays. I might take a day off here and there when I’m really busy or have a lot going on, but it wasn’t until recently that I decided it’s OK to not post everyday, or even five times a week every week.
In addition to being busy with projects lately, I was thinking about the endless content that has to be posted to Instagram if I want that audience to grow as well, and posting 1-2 Instagrams per day and multiple stories, maybe surprisingly to some, takes a lot of time.
To be honest, with the amount of content out there (endless), it’s really hard to stand out and grow your site and social to a point to where it’s monetizable at a full-time salary level. I have luckily gotten mine to that point, but it doesn’t mean it’s any easier. I’m still trying to grow my site and audiences on all platforms!
But lately, it’s not that I’ve had a lack of ideas for posts, or a lack of photos even — honestly I have ideas and photos for months of posts. Besides the fact that I’ve just had a lot of projects going on, taking a lot of my time, I’ve recently realized that while I want to always create meaningful content for you — it doesn’t always have to be long. And it doesn’t always have to be the most meaningful and most helpful post ever. Every. Single. Day. I don’t know why I started holding myself to that sort of impossible standard (without a team of people helping me!).
Ok maybe I do know why. I want my content to be unique. To stand out from the crowd. To be something you think is interesting, helpful, worth spending your time on.
It’s funny because I give other people this advice all the time — simple and easy, yet still good, is fine! But it was harder to take it and apply it myself.
Don’t worry, I’ll still have tons of long, meaty posts with lots of photos. But I’m going to let the pressure go of always having to create the most valuable post ever, every single day. Value doesn’t have to be long, it can be short and quick and sweet.
Photo by Emma Weiss